Introduced in 1945, the DateJust model is the quintessential Rolex watch, encompassing all of Rolex’s major achievements of the time.
The creation of the DateJust echoes Rolex founder Hans Wilsdorf’s belief that watchmaking should be developed to contribute to the advancement of mankind, and the DateJust echoes his unrelenting quest for excellence. In a period of great change, people’s relationship with time is constantly shifting.
The DateJust has been designed to improve legibility and daily time management, making it more comfortable to use.

















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